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Author: dhowell
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How SSL Plays A Critical Role For Your Website’s Security
Protecting your customers’ sensitive information and your website is critical to the prosperity of your business and ongoing marketing health. Keeping a secure website will ensure your customers trust you; it can also improve your website ranking. We are passionate about making sure your business succeeds at your marketing, so we caught up with our resident IT specialist. Keep reading to learn more about the role SSL plays in providing good security for our clients! (more…)
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5 Reasons to Use More Images in Your Marketing
Think you use enough pictures in your online marketing? Here are 5 great reasons why you should take a good look at your visual marketing efforts.
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What You Should Know About Website Image Quality & Optimization
You may think that having high-quality images on your website is a back-burner issue, but we can assure you that it should be one of your highest priorities, and not just for the aesthetics! (more…)
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8 Reasons Why Your Roofing Leads Are Slower This Year
In the past, you put your name in the phone book and slapped together a chintzy website to bootstrap your company into forward motion. You knew your roofing company was better quality than your competitors, but word-of-mouth was what made your phone ring. We’ve heard this statement hundreds of ways, “We just had a big storm roll through, and in the past, we would get hundreds of calls. This year, our phone barely rang.” (more…)
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9 Questions Answered About Pay-Per-Click and Google Ads
If you are trying to market your business in this advanced internet age, pay-per-click marketing will prove to be one of the best marketing techniques. Pay-per-click marketing benefits all who are involved: (more…)
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How to Do Keyword Research for Your Digital Marketing
Search marketers agree keyword research is a critical part of a successful SEO strategy. Without proper keyword research and tracking, your business is unlikely to get very far off the ground on a digital level. Keyword research is the backbone of all successful digital marketing. It is changing all the time, including implementing keywords specifically targeted toward voice search. (more…)
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4 Questions You Need To Ask Before Creating A Landing Page
Are you ready to create your landing page? Great! Here are four key questions to answer fully before any work is started. Starting the creation process by answering these four questions gives you, as the webpage owner, a massive advantage in fleshing out the content of the page. (more…)
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Why Press Releases Are An Important Part Of Your Marketing Strategy
A true press release is a tool for a journalist to frame new information valuable to an audience. It must be timely, relevant to the audience, and impactful. Details must be delivered in a factual, neutral tone and include supportive quotes from key people within your organization. What a press release cannot do is advertise or offer empty hype. (more…)
