Category: Marketing Tips

A true press release is a tool for a journalist to frame new information valuable to an audience. It must be timely, relevant to the audience, and impactful. Details must be delivered in a factual, neutral tone and include supportive quotes from key people within your organization. What a press release cannot do is advertise or offer empty hype. (more…)

Every industry has a target market: the perfect customer persona. In the construction industry, it may be a middle-aged, middle-class homeowner or a homeowner’s association manager. Knowing your target customer is key to your marketing strategy, but do you ever think about WHERE your target customer is? Their location is a crucial part of their persona, and it affects your paid ads, social media, and SEO strategies to help you reach your goals. Here is some basic information to help your marketing strategy target the right area. (more…)

Angora, Minn — Marketing and web development company Art Unlimited is celebrating 40 years of business. The company has grown from humble origins in 1982 to become a creative powerhouse in an ever-changing industry. Current owners Anna Anderson and Elizabeth Chapman, daughters of the company’s founders, plan a celebration week in May for company staff members and Art Unlimited’s many clients in roofing, home services, healthcare and non-profits.

Said CEO Anderson, “God’s blessing has enabled a small rural company to exceed natural boundaries. This one element has propelled me to continue to press forward, as God has never disappointed us. We look forward to the future with excitement!” Anderson said her parents, Tom and Pat Chapman, began Art Unlimited with a vision of a dynamic company nestled in a tranquil, rural setting. Her parents wanted to provide world-class customer service from the exquisite Northwoods of Minnesota while also raising a family.

To celebrate Art Unlimited’s 40 years of creativity, impeccable customer service, and a conscious balancing of entrepreneurship and non-profit causes, the company plans in-person and virtual events. Chapman, Art Unlimited’s CFO, says many of the plans for staff members and clients are a surprise, but a highlight will be launching the Live to Give Foundation. This charitable non-profit foundation advances their desire to support doing good in local and national areas.

Art Unlimited collectively works hard to provide quality jobs in a safe, nurturing work environment for the 80+ person team. Growing from a solo-entrepreneur business to a national level takes an entire team’s dedication to excellence. “We are proud of our amazing team, who are located in the Northwoods and across the country,” says Chapman.

Pausing to celebrate Art Unlimited’s 40-year anniversary, Anderson and Chapman look to a bright future for the rural agency with a big-city vibe. That future, said Chapman, will advance the company’s tagline. “Art Unlimited brings Life to marketing,” explained Chapman, “We truly believe that the life source of all things comes from our faith in Jesus. As owners, we want to bring that life to marketing, to our team and clients.”

Looking back on the second-generation company, Anderson said, “We’ll continue to hold fast to the core values that brought us through 40 years. We look forward to the future and using those values to expand and innovate and continue to create lasting relationships.”

###

Founded in 1982, Art Unlimited is a second-generation owned and operated marketing and web development company. Nestled in Minnesota’s exquisite Northwoods, Art Unlimited helps growing businesses find innovative solutions to bring their marketing to Life. Through the many technology advancements, we continue to empower clients and employees to reach their goals. Each client has different needs to gain the leads and brand awareness they need. Our 40 years of expertise in the advertising industry gives us a firm grasp of the past as we look at the future. To learn more about Art Unlimited, please visit https://dev.artunlimitedusa.com/.

Media Contact:
Kent Sailsbery
218-666-2512
kent.sailsbery@artunlimitedusa.com

Art Unlimited brings life to marketing with an extensive list of services to take your business to the next level. Your marketing, both digital and traditional, should carry your brand’s voice and balance the needs of your customers. We have assembled an expert team to handle all of your branded marketing needs. (more…)

For over 40 years, Art Unlimited has opened its doors to many clients from coast to coast. We are honored to again be nationally recognized by the Women’s Business Enterprise National Council as being women-owned and operated.

(more…)

Digital marketing is more than having a website. It takes collaboration, patience, and expertise. Identifying your goals is only the first step of the plan to achieve them. You need experts who know how to leverage the right blend of marketing platforms to your advantage. A digital and traditional marketing agency offers many advantages, of which these five are at the top of the list.
(more…)

When Google launched AdWords in 2000 (now simply Google Ads), businesses could bid on words to ensure they showed up higher in search on the internet. This led to many new AdWords accounts being set up with reckless keyword bidding for anything and everything. Business owners were certain they could easily share their product with the masses and make millions. They proceeded to wait for days, then weeks, then months without receiving a single inquiry. Many still wait…if they are even still in business. (more…)

This world seems pretty messed up right now. It seems every time we turn on the news or open social media there is another heartbreaking thing happening. I want to share what we are doing in our little corner of the world to combat the chaos and it can be summed up in one word. (more…)

Here’s the premise: we give people advice about their marketing, but they don’t always have the time to implement the updates. It happens to every business owner. Sometimes your marketing needs more than the quick answers we can cover in a phone call. So print this off, download it, or paste it as your screensaver, and save it for when a winter storm shuts you inside during the off-season. Because as a marketer, I can guarantee answering these seven questions will dramatically improve your effectiveness next season. (more…)

What are soft skills, anyway? Soft skills can be boiled down to how you treat others. They are more associated with your personality than your training. They ‘are personal characteristics that enable individuals to interact well with others and perform their jobs well.’ Every job you hold, whether as a contractor, stay-at-home parent, solo entrepreneur, or remote-office employee, requires you to get along well with others. (more…)