When it comes to digital marketing efforts, few things are as crucial as the user experience (UX). If one of your first thoughts was, “Why does the user experience matter in my digital marketing?” you are most likely lucky enough to not have been subjected to poor design (at least not recently). With the accessibility of the internet and the majority of businesses beginning to use more digital marketing, the importance of user experience has exploded. UX Design isn’t something we can ignore. (more…)
Category: UX (User Experience)
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The Importance of User Experience & How to Improve It
User experience can seem like a unicorn – it shimmers and sounds nice but is hard to nail down. And maybe they aren’t even real (but this is a topic for another day). Part of why user experience can seem difficult to pin down is because it’s so different for each website. How a User Experience (UX) expert tracks the customer journey is a multifaceted process. It takes a unique set of skills because the path is always different. Patience, empathy, and understanding how people tick are all needed for a good user experience. (more…)