In this digital age, website design best practices should be at the forefront of every business marketing strategy. Without an easily navigable, well-optimized website, your audience engagement can suffer as they try to understand what your company’s all about. (more…)
Author: dhowell
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5 Important Landmines To Avoid When Launching A New Website
You have finally decided to pull the plug on your current website and build a fresh-looking new website. Maybe you have decided to hire an agency to make one for you. Perhaps you’ve decided to use a website builder tool and do it yourself. Either way, there may be some things about the process you haven’t thought about. At Art Unlimited, we have been building websites for several years. We know the process and are here to help you understand what could potentially go wrong. But never fear, as Red Green says, “we’re all in this together.” (more…)
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The Importance of User Experience & How to Improve It
User experience can seem like a unicorn – it shimmers and sounds nice but is hard to nail down. And maybe they aren’t even real (but this is a topic for another day). Part of why user experience can seem difficult to pin down is because it’s so different for each website. How a User Experience (UX) expert tracks the customer journey is a multifaceted process. It takes a unique set of skills because the path is always different. Patience, empathy, and understanding how people tick are all needed for a good user experience. (more…)
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5 Ways To Use Social Media To Grow Your Small Business
Having a strong social media presence today can significantly impact the growth of your small business. No matter which platform you choose to use, you can easily allow your customers to find and connect with you online. Regularly posting and interacting with them helps build a connection and increase loyalty. Here are five ways you can grow your small business through social media. (more…)
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5 Reasons Why You Should Hire A Marketing Agency
Digital marketing is more than having a website. It takes collaboration, patience, and expertise. Identifying your goals is only the first step of the plan to achieve them. You need experts who know how to leverage the right blend of marketing platforms to your advantage. A digital and traditional marketing agency offers many advantages, of which these five are at the top of the list.
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6 Whitehat SEO Best Practices for Your Website
When marketing for your business, SEO is one of the most essential elements to finding success with your online audience. Spending a good amount of time and energy on optimizing your website to rank higher in search engines will enhance your products’ visibility to the digital world. This will ultimately make your business more accessible. As a small business owner, you may be wondering, “What are SEO best practices? How can I apply them to my marketing?” The SEO team at Art Unlimited is here to share some of our most helpful SEO tips to make it as simple as possible for you. (more…)
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What You Need To Know About Web Design vs. Development
Life is crazy; especially when you are a business owner. There isn’t always time to do everything and fill all the roles a thriving business needs. Sometimes projects need to be delegated to someone else so they can be done in the best way possible. Art Unlimited understands this and is devoted to helping businesses stand out from their competitors. (more…)
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Domain Listings Scam: How to Spot Them
As a local business owner with an online presence, there’s a good chance you’ve received an “invoice” in the mail for an annual domain listing on an internet directory. Business and website domain owners just like you, have received similar “invoices” from a company called Domain Listings. And while it may seem like a perfectly reasonable invoice seeing as you own a website domain, it’s actually a scam. Domain Listings is a predatory company designed to trick individuals into paying for a fake service. The service they are supposedly providing is to list your domain name on sites like Google. But ultimately, it isn’t a legitimate service at all—it’s simply a ploy to exploit people for their money. (more…)
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Landing Pages: What You Need to Succeed
One thing the team at Art Unlimited has noticed is the varying levels of success different website landing pages have. Driving organic traffic to your site through landing pages can be a challenge. There are many factors which go into building a landing page, but the most important factors include: having the correct keywords in place, high-quality visual elements, clear call-to-actions, and of course valuable content. (more…)
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How To Leverage Traditional Marketing For Greater Impact
When Google launched AdWords in 2000 (now simply Google Ads), businesses could bid on words to ensure they showed up higher in search on the internet. This led to many new AdWords accounts being set up with reckless keyword bidding for anything and everything. Business owners were certain they could easily share their product with the masses and make millions. They proceeded to wait for days, then weeks, then months without receiving a single inquiry. Many still wait…if they are even still in business. (more…)